You can now help underprivileged stay-at-home mums by eating cookies

By January 19, 2018Current

TL;DR – Please support!

The North East CDC just launched their latest community programme in collaboration with Les Amis Pastry Chef Cheryl Koh.

This new Heart Bakers @ North East initiative aims to help underprivileged stay-at-home mums start a baking business and earn some income.

For this good cause, Cheryl has also come up with a brand new cookie recipe that stars traditional Oriental ingredients like dried longans, wintermelons, and red dates. To give them a leg up, North East CDC will provide them with a WSQ F&B Safety & Hygiene Course.

The mothers in this pilot programme attended the masterclass on 14 January, Sunday and a Sampling Session was held on Monday, 15 January at Tarte by Cheryl Koh.

Chef Cheryl was crowned ‘Asia’s Best Pastry Chef’ in the Asia’s 50 Best Restaurants awards in 2016.

The mothers in this project come from the 18 North East districts and have a household income of less than $3,000 or $800 per capita. Half of the total revenue will go towards Bizlink, which is a charity organisation, and the rest of the profits will be distributed among the beneficiaries as income.

Labour MP and Mayor of the North East District of Singapore, Desmond Choo, was also at the event. He shares that he is heartened by the keenness of the participants in wanting to bake “the best cookies possible” and looks forward to having more of such sessions when other festive seasons such as Hari Raya or Christmas comes around.

To purchase these cookies at $9.90/ jar, you can email [email protected] or call Bizlink (98801744) to arrange for pickup/delivery. Delivery is free for orders above 50 jars. There is a delivery fee of $30 for any orders below that or you can choose to pick up at Bizlink.

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Smith Leong

Author Smith Leong

Social Media Trainer @ NTUC | Youth Mentor | Labour Champion | Photographer | Content Creator |

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