This post is part of the series Presidential hopefuls as Instagram influencers
Other posts in this series:
TL;DR – We play social media guru.
With multi-millionaire and popular TV personality Donald Trump becoming the President Of The United State, and actor Dwayne Johnson or otherwise better known as The Rock expressing his interest to be the next POTUS, I would make a not-so-intelligent-guess that not every voter out there will vote based on who is best to run the country but probably based on who has a more familiar face or in social media speak, more influential in his or her own way.
While some say there is more than one way to skin a cat, we believe that there is more than one way to manage your social media account/s. In this series of posts, we share our humble take on the different types of social media accounts (and hence influencers) there are out there and which category we think the various Presidential hopefuls fall under.
(By the way, who died and make me a social media guru? Nobody haha but I guess running a social media consultancy might lend us some credibility. Give chance lah…)
So anyway, we came out with four common social media types for our four hopefuls, care to make a guess who’s who?
- The Celebrity
- The Real Influencer
- The Brand and last but not least,
- The User
This post is part of the series Which type of Instagram influencer are our Singapore Presidential hopefuls? i.e. stay tuned for the rest of the posts. We had previously written about Farid Khan’s social media presence here, and now we will examine Halimah Yacob’s.
*Disclaimer, Some of the posts you find in these articles do belongs to actual applicants while some are curated by the team for illustration purposes.
The Real Influencer, Halimah Yacob
Mdm Halimah Yacob needs no introduction.
For the uninitiated, she is a former member of PAP, speaker of parliament, member of parliament, as well as the Deputy Secretary-General, Director of the Legal Services Department and Director of the Women’s Development Secretariat with NTUC.
Her content is what makes us term her The Influencer – she has all her bases covered. All she needs now is a Weibo account.
Granted she has been a politician for a while now, so she would have more content of her working the grounds but somehow what she has been uploading on Facebook has a pretty genuine vibe – or maybe because she talks about food (a lot I must add) that resonates well with Singaporeans.
As for Instagram, for now it appears to have replicated content from her Facebook page but I suppose with polling date being quite far away, things are definitely going to change. We’ll see.
Editor’s note: Besides being a writer at Unscrambled.sg, the writer also happens to co-own social media agency Project 24 – in case you’re wondering what makes his two cents worth anything.