TL;DR – It’s all about that gram. No treble.
You go to an (extremely hipster) cafe and you place your order based on what makes #foodporn material.
Flatlays and moving your food to the “light source”? Of course.
Standing on chairs and other socially unacceptable behaviours?
Been there, done that.
Well, Swedish furniture retailer IKEA has had enough of our #EverythingForTheGram behaviour and just released this dramatic commercial set in the 18th century titled Let’s Relax to remind us that it’s a meal, not a competition,
So how, are you going to stop letting your camera eat first?
(And buy that IKEA dining chair you saw in the commercial.)